You probably know Apple's now-decades-old advertising slogan "think different." There's perhaps no better example of Apple's willingness to think differently than when it chose to launch its one chain ...

The Apple Genius Bar is a technical support service offered by Apple in its retail stores. The service provides personalized technical support for Apple products such as iPhones, iPads, Macs, Apple ...

Outstanding reliability is just one of the reasons why we fall in love with our Apple products. But unfortunately, everything goes wrong from time to time. That’s why we have the Genius Bar. Did you ...

A new Apple service will let customers browse shops in person in a safe and convenient way through setting appointments, according to 9 to 5 Mac. The tech giant’s Shop with a Specialist feature will ...

In a long and detailed thread, an ex-Apple retail employee who helped launch Apple's in-store Concierge system details exactly why and how appointments made for support at in-store Genius Bars never ...

Apple on Tuesday updated its Apple-Store-in-your-pocket app with a few key features that make it even easier for you to spend your hard-earned cash on Apple stuff and get help from the Genius Bar.

Apple is now offering prescheduled support from sign language interpreters at hundreds of its retail stores in nearly a dozen countries. The service is provided to customers by appointment at no cost.