Amazon's "About You" shows customers what it infers from their shopping activity. We asked Business Insider staff to check ...

You can now find what Amazon thinks about you, based on your shopping data. One user said the feature told her she "has flat ...

The feature builds profiles from purchase history, reviews, and searches. Some users aren't thrilled with what it thinks it ...

The online retailer agreed to a $2.5 billion settlement in 2025 in connection to misleading enrollment and cancellation ...

With assertions like "has a cat," Amazon may know more about you than you'd expect.

Amazon’s newest feature is judging you harder than your mother ever could. The e-commerce giant just dropped what it’s calling Amazon’s About You — essentially a showcase of your personality based on ...

Amazon's "About You" personalization page highlights shopping recommendations based on a user's search and purchase history.

Some Amazon Prime customers in D.C. Wards 7 & 8 may receive partial refunds of their membership fees as part of a settlement with the city, D.C. Attorney General Brian Schwalb announced Thursday.

For simple questions, Amazon's AI chat feature (launched in 2024) called "Rufus" can help customers solve some problems and ...