The way you communicate a printed message can be as important as what you say. You may have created the most unique or compelling message possible, but if the way it's displayed doesn't stop readers ...

"Z-pattern advertising" constructs advertisements based on the theory that people will scan images from left to right and, to a lesser extent, top to bottom. Ads with a narrative flow may benefit most ...

Years ago, when it was more difficult to tell the difference between a paid-search advertisement and an organic listing, advertisers and their agency partners would complain about false clicks -- ...

A WebmasterWorld thread is reporting Sporadic Reports of Google Testing New Ad Layout. The new ad layout shows two ads at the top, and then four ads on the bottom, but none on the right hand panel.