Amazon is seeing tremendous growth in all three areas.
FTC alleges Amazon's reserve-price ad auction system inflates ad costs, a claim Amazon denies. Yet courts have sided with regulators in recent Google AdTech rulings.
On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's ...
A recent analysis challenges FTC Chair Andrew Ferguson's claims that Amazon's ad practices are "unfair and deceptive." The article argues that inflated ad prices would ultimately harm Amazon itself by ...
At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad ...
Amazon has built the fastest-growing major ad business in the US by stacking three assets: unmatched purchase data, the dominant retail media network, and a streaming service with hundreds of millions ...
Podcast advertising once required brands to find individual shows, negotiate deals and arrange host-read spots one at a time.
Amazon’s ad platform is getting a major AI update. Amazon unveiled a souped-up ad platform at its annual Unboxed advertising event held in San Francisco. The new platform is called Amazon Ads Agent ...
The Federal Trade Commission and 22 state attorneys general filed a lawsuit Monday against Amazon, alleging the online mega-retailer secretly inflated its prices for more than 1 million advertisers ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → AI recommendations are becoming the new digital shelf as ...
$76 billion: Amazon’s 12-month advertising revenue. $20 billion: The company’s Q2 ad revenue, up 26% year-over-year. $200.6 billion: Second quarter net sales, up 20% year-over-year. $42.2 billion: AWS ...