Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.

A study into the use of deepfake technology in advertising has found that public acceptance of synthetic media generated by ...

I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services ...

Immigration and Customs Enforcement appears to be exploring whether it can harness ad-tech data for investigations, according to a request for information published late last week in the Federal ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

The world’s first-ever legal framework on AI came from the EU: the AI Act aims to foster trustworthy AI within the region.