It’s a good time to take a close look at your marketing technology stack, and specifically, how it supports your digital operations. Regardless of where our financial years fall, this time of year ...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind ...

CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

It’s a truth universally acknowledged that no two B2B martech stacks are the same: while KPMG’s primary objective – as well as improving the user experience – is to generate a consistent stream of ...

There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, the applications themselves — and the ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

As the arrival of spring (and binge watching The Home Edit) prompts us to consider a deep dive into the recesses of our closets, urging us to evaluate, organize, and declutter the chaos that has ...

Benefits of a composable DXP. A composable DXP provides greater flexibility and scalability as businesses can select and integrate components from a variety of vendors. It also allows businesses to ...