Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

We asked design expert Sagi Haviv, a partner at the brand identity firm Chermayeff & Geismar & Haviv and an instructor at the School of Visual Arts, to put politics aside and take us through what ...

Who has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile, and its golden arches are recognizable from blocks away. If history is the judge, it’s got to ...

It was a time of early attempts at visual identity, setting the stage for what was to come in the 2026 Business Forecast.