Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

The best projection mapping can entertain, delight and even inform. Projecting video onto structures to create the impression of a 3D visual has become common at events like music festivals, product ...

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals. For video professionals, it’s easy to get locked into to a set ...

Projection mapping is pretty magical; done well, it’s absolutely miraculous when the facade of a building starts popping out abstract geometric objects, or crumbles in front of our very eyes. “Dynamic ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...